Having meetings with clients? Let your customers, clients and staff know what those new meeting policies are by sharing the information on your intranet, in your customer emails and on social media.
The following two photographs are perfect to share with information about your firm or company.
The first photo below works with text on the bottom third or to the left. It would also work with a text box to the right since the men in the photograph are walking in that direction.
The example below may be used on a blog, newsletter or email message reminding staff to wear masks.
Don’t forget to wear masks when you go to visit clients.
The photo above of five men walking through a plaza could be used for various articles that need a business focused photo. For today, let’s use the photo with a post sharing the covid-19 article “walking for lunch creates a better work day.”
Walking during lunch creates a better work day.
For your company, you could share the article with the photograph above with a brief summary referring to the original article. or you can write an article so that the link goes to your blog and not to the University.
Remember that your social media feed is to help inform your clients, your staff and the public. Don’t be afraid to share valid information that fits with the values of your company. Make sure that your social media efforts are bringing clients to your website.
Social Media Tip
Write a blog article on a topic that fits with your company and use one of the images above.
If you are a content friendly company, you may have a corporate blog per department where the article could be written but for SEO purposes, a department blog would have to be on the internet to help with marketing.
If your corporate culture is more restrained, you may have intranet blogs created for each department that are shared with co-workers and then feed into a metablog curated by an editor.
If you decide to follow this strategy, set the ground rules for each blog, create a corporate style to be followed by each department and set up a schedule for posting content and data.
Internet blogs can be setup on subdomains or using a new name that has been approved by your company. If you decide to create a blog with a new name state on the blog that it belongs to the company so that the blog does not mislead readers. Makes it easy for your staff to share content with their clients and to help your company maintain their internet presence.
By having more than one blog, your company expands it’s internet footprint and offers new ways to access public corporate content. Corporate blogs on the public internet allow your company to create and curate marketing material, share social media content and distribute corporate friendly information that does not get discounted by Google.
Remember - content on your blog is under your control but content on social media may be out of your control once it is published (ex twitter).
If you would like assistance writing articles, you are welcome to connect with Ann Horstkamp. We source and create weekly digital content for you to share on your blog and social media.
If you have important data to share on the internet, make sure you have an image to share with it. Here are two images that you can use with your digital content. Both of today’s images were found on Unsplash and have been colour edited.
Make Sure You Have a Photo for Google Search
If you are adding content to your digital social media platforms, make sure that you have a photograph that will be used by Google when sharing your data. Below are a few tips on how to prepare your information so that it is SEO and client friendly.
- Make sure you place relevant images near the written content you are sharing. This will make the content more accessible when someone searches using google images.
- Do not imbed important text inside of images. We wrote “Where is your image on google ?” in the image above but we know that the search engine does not see this text. Instead the text the search engine sees is “where is your image on google by ann horstkamp png”. This information is found as the image file name. Make sure that all the images that you purchase or created for your firm or company have the correct information and name on the file. This small step will help people find your information on Google searches.
- Test to see if your site is mobile friendly. Google has an easy test you may use to see if you need to work on your website’s mobile accessibility.
If you would like assistance scheduling, managing or creating your digital content please text Annhorstkamp on whatsapp.
Do you Have Covid-19 protocols in place in your office?
Below is a Covid-19 image you can share on Facebook, Instagram or twitter. If you would like an image tailored to your company or need one for your blog, you are welcome to contact me at firstname.lastname@example.org
Suggested Covid-19 Office Protocols
The Law society of Scotland and the HM Government portal offers the following Covid-19 protocol suggestions your offices.
- Limit the number of visitors to your offices to reduce the interaction and overlap of visitors.
- Ask screening questions if a client requests an in person meeting.
- Engage with clients online as much as possible. If a visit to your office is planned, share guidance on social distancing and hygiene before their arrival.
- Avoid shared desks and shared workstations.
- Introduce a one-way traffic system through your offices so that clients risk of exposure is limited.
- Regulate the number of people in high traffic areas, meetings and public spaces.
- Provide hand sanitisers at the entrance to the elevators, public spaces and offices.
- Use signage to help encourage staff and clients to follow covid-19 protocols.
- Introduce remote working tools and avoid in-person meetings.
- Avoid offering food/drink to clients to limit covid-19 exposure.
- For in person meetings, ask clients and customers to attend on their own.
- Do not allow visitors to enter the office without an appointment. Make it easy for new clients to register online for an online meeting and for current clients to schedule appointments over the phone or through email, or an internet scheduling software.
- Encourage clients to arrive on time and implement a ‘one-in-one-out’ policy.
This photo may be used by a law firm or a lawyer to show that they provide zoom conferences and meeting to clients.
Security of a Zoom Meeting
If you are going to provide zoom meetings at your law firm, make sure the meetings are secure by setting the following protocols:
- Allow only invited and signed in users to participate in the meeting.
- Do not allow anyone to join the meeting before the host for the meeting has arrived.
- Lock the meeting as soon as all participants are present.
- Turn off participant screen sharing.
- Create a random ID for the meeting.
- Have a waiting room so you can screen the participants.
- Avoid file sharing in Zoom. You may file share through an application approved by your law firm.
- Send information to your clients and other lawyers who will be attending the meeting explaining to them what is expected of them during the meeting. Provide an explanation to your clients about the confidentiality of the online meeting and how your law firm treats online meetings.
- Screenshot at the beginning and end of your session for your own client records.
For more information about Zoom Security Please read this article by Zoom about Zoom security
Billing a Zoom Meeting
Note: Zoom meetings may be billed as phone calls or meetings. If your law firm is billing hourly, please ensure your client and the other lawyers are aware of your law firm’s stance on Zoom billing.
If you find that your client or the other lawyers forget zoom time when it comes time to review the billing, set a visible timer so that everyone in the meeting is aware of how much time has been used and that you are documenting and recording the zoom session.
Blue Sky provides a timer on zoom that allows you to document the exact length of the zoom meeting. If necessary, screenshot the beginning and the end of each of your sessions with each client so that it becomes a standard practice for your zoom meetings.
This photo may be used by any law firm for any purpose. It was created by Dariusz-Sankowski and shared without copyright restrictions on Unsplash.
The image below was created and shared on the Harvard Library website. The image is used legally on this website through a weblink and it is not stored on this website.
Using an image this way has been addressed by the EU court in the case BestWater International GmbH v. Michael Mebes Stefan Potsch. If you would like to use this image, please use the link and do not download the image. You are not required to reference the website where you found the image.